Nimble First AS SEEN ON TV Experience
Did someone say BBC?
Well, it was quite an experience! Feeling like a celebrity.
One week after receiving the invitation to take part in the BBC show, We were on the train going to our factory in Liverpool to meet the TV crew and get the filming done. We were very excited but felt a little anxious as we haven’t really had any prior experience.
3, 2, 1, Action!
After TV crew got everything ready on their end, they briefed us on the plans so I could get prepared. This is it, it was really happening! I have to put my game face on and be ready for the lights and camera. We started filming at 11 am with me entering the factory, showing them around the different areas, being interviewed about my life as a chemist and a businessman, talking about the products..etc. All these took four hours to finish… and I’m not kidding about it.
Two weeks after filming in the factory, I found myself taking the train up to the studios in Glasgow. It was a six-hour journey from our old office in Wimbledon. This second part of the filming is to show us, for the first time, the reactions of the customers who have tested our products. It was quite nervous, as we have never done such testing before. Our products have been scored and the business that racks up the most points win. It was good to see familiar people and that helped calm my nerves. I also met the founders of the two other businesses, Ryan from Deeno Toothbrush and Virginia from Nappy Time. Both were very nice and down-to-earth. We also got introduced to the presenter of the TV show, Lucy, who's a seasoned TV presenter from shows like Homes Under The Hammer. She was very kind, patient and was genuinely interested about what we do.
The initial reactions when they saw and opened the box of Nimble products were very positive. They loved the branding, the look of the products and our proposition of being child-friendly. They immediately understood what Milk Buster, Sticky Stopper and Laundry Lover are for, despite being quite new products. What a relief!
They started showing us the reactions while they were using the products and to my heart’s delight and relief, the reactions were all very positive. The products worked and did what they said on the tin. They used Milk Buster on their baby’s bottles and they were impressed by how it took away the cloudiness and smelly odour. Our Sticky Stopper got tested on some manky looking kitchen worktops with a wine stain and you can see that the stain was getting dissolved before their very eyes. There was one couple who didn’t have babies but tested our Laundry Lover on their dog’s poo and it worked!! Phew… I was over the moon. Customers who didn’t know me as the founder loved our products and win or lose, I knew I will go home a happy man.
The moment of truth
Finally, the total scores have been handed to ME in an Oscar or BAFTA looking golden envelope. She read the results out loud…"............ And the winner of the episode with 43.5 points is Nimble!!!" Woooohoooo, yes, we won! I seriously couldn’t have asked for a better result.
We loved our experience in The Customer Is Always Right. In many ways it’s contributed to the success we have today. Since appearing on the show it seems we have made quite a splash – so many new customers coming to try our plant-based cleaning products. That’s the best result we could ever have asked for.
Good Clean Fun!